Project Overview
The Product
Practice Builder is an online on-demand learning platform designed to help our partners in North America grow in fast-growing areas like cloud, security, mobile, data, and IoT. Our tool provides users with custom learning paths to help them achieve their goals.
Project Duration
February 2022 – March 2023
The Problem
There is a lot of complexity around digital business transformation and each client needs unique needs. However, it is hard to train each client one by one to accelerate them in the areas they lack while increasing profitability. The current platform does not work as it is planned and we can not bring enough users into the platform.
The Goal
I aim to design a learning platform that engages with each client, aids them in their digital transformation journey, and empowers them to become experts in their targeted areas.
My Role
UX designer – Gonca Onusluel Hepekiz
Responsibilities
Keep communication with the feature’s PM, responsible developer, and the stakeholders, planning workshops, evaluating workshop outcomes, paper and digital wireframing, reviewing customer satisfaction forms, low and high-fidelity prototyping, accounting for accessibility, iterating on designs, and prototyping.
Practice Builder – marketing page phase
The challenge
During the marketing phase, the key focus was articulating the core purpose of Practice Builder and ensuring effective communication with users while accommodating stakeholders’ requirements. Additionally, beyond the marketing phase, there’s the Practice Builder on-demand phase, where design works will be prepared in parallel. The current marketing page design and on-demand experience were unsuccessful, and we couldn’t see enough user interaction with the Practice Builder content after user registration.
LEGACY PAGE DESIGNS’ SCREENSHOTS
legacy practice builder on-demand
Practice Builder – marketing page different screen sizes breakpoints
The marketing page should be accessible across desktops, tablets, and mobile devices seamlessly. My primary focus during the project was designing user-friendly components across various screen sizes. This goal has been achieved successfully, ensuring that all marketing requirements are met with alignment across platforms.
I also created the tree illustration featured in the “Transform Your IT Business with TD SYNNEX” section and the interactive hive design in the “How we help” section.
It is now live and accessible at:
Practice Builder – on demand
During the marketing phase of the Practice Builder project, we evaluated user research recordings, reviewed user personas, and compile insights and pain points on a Mural file. We extensively utilized the card-sorting method to cluster pain points and identify target areas requiring immediate attention. The project is structured into evolutionary phases to facilitate gradual, impactful change.
Our on-demand solution aims to enable users to sign in or sign up seamlessly through our marketing page or via Single Sign-On (SSO). Once logged in, they can construct their personalized learning paths with platform recommendations tailored to their needs.
concept designs for practice builder on-demand
Prototype of the solution
Recording of the user flow.