About me
Gonca Hepekiz
Senior Product Designer
I design enterprise and SaaS platforms that simplify complex workflows and help teams operate more efficiently.
Over the past 7+ years, I’ve worked on large-scale platforms in food distribution, cloud infrastructure, and enterprise learning systems. My focus is turning complex operational processes into intuitive, scalable user experiences. My background in industrial design and interaction design gives me a strong foundation in both systems thinking and user-centered design.
I enjoy working closely with product managers and engineers to bring clarity to complex product challenges.
work Experience
2025-present
Senior Product Designer - us foods, Remote
I design accessible, scalable B2B e-commerce experiences, solving complex problems in ordering workflows, reporting tools, and operational processes. By combining user research, usability testing, and AI-driven enhancements, I create digital solutions that reduce friction, streamline operations, and empower teams to work more efficiently
2021-2024
UX Designer - TD SYNNEX, Remote
Enhanced user experiences across highly complex enterprise solutions, cloud management platforms, e-commerce, and learning systems by designing intuitive interfaces, wireframes, and prototypes. Improved SaaS onboarding, redesigned corporate websites, and streamlined processes with design systems and AI-supported development.
2020-2021
Legal Remover - Vaco llc, Austin/tx
Surpassed targets by removing 150+ harmful materials daily, analyzed 4,000+ legal complaints with 100% accuracy, and identified patterns to improve AI training.
2013-2019
Namtas - Senior Industrial Designer, Izmir/turkiye
Improved user dashboard usability, boosted production efficiency by 15% with ERP scheduling, optimized CAD/CAM prototyping, and increased website engagement by 25%.
2011-2012
Delft University of Technology - Assistant, Delft/The Netherlands
Organized course materials for Interactive Technology Design, provided tailored technical support, and created interactive Arduino prototypes to enhance hands-on student learning.
education
2010-2012
Delft University of Technology - Delft, The Netherlands
MSc in Design Research for Interaction.
2010-2012
Middle east technical university - ankara, turkiye
MSc in Design Research for Interaction.
2004-2008
Izmir university of economics - izmir, turkiye
B.S. in Industrial Design.
How I approach product design
01.
complex workflow design
I simplify complex operational processes into intuitive user flows.
02.
enterprise ux
Designing scalable systems used by large organizations.
03.
Design Systems
Creating reusable components and scalable design foundations.
04.
cross-functional collaboration
Working closely with product managers, engineers, and stakeholders.
05.
User-Centered Decision Making
Using research and feedback to guide product direction.
06.
Rapid Prototyping
Testing and iterating ideas quickly to validate solutions.
Awards
Honored with awards for outstanding design excellence, showcasing creativity, innovation, and impactful contributions across diverse projects.
Toy design award
BOSCH GmbH
2007
People Talk About Me
Hear what colleagues and collaborators have to say about my approach to design, teamwork, and delivering user-centered solutions that drive impact.
Gonca is a skilled UX designer and team player, excelling in user-centered designs, simplifying complexity, seamless collaboration, and enhancing design systems.
Ryan W.
Lead Software Engineer
Gonca is a talented designer and collaborator, bringing unique ideas, thoughtful insights, and exceptional skills in user journeys, wireframes, and high-fidelity designs to every project.
Brittany C.
Product Designer
Gonca is a skilled and collaborative designer who excels at simplifying complex user journeys, integrating diverse feedback, and delivering exceptional UX/UI solutions.
Francisco R.
Sn. Manager, Content Operations